Founder-Led Klaviyo Email & SMS Marketing
Inovativ turns Email & SMS into one of your biggest revenue channels — high-performing Klaviyo campaigns, flows and retention systems, built and managed personally.
Work directly with Stephen, an Irish Email & SMS specialist with 6+ years of experience across 6, 7 and 8-figure ecommerce brands.
Trusted by 6, 7 and 8-figure ecommerce brands
Real Klaviyo revenue for real ecommerce brands.
Our results
A complete Email & SMS retention strategy helped Klaviyo become one of the brand's biggest revenue channels — in roughly 45 days.
High-converting flows, SMS and list-growth systems generated significant automated revenue — month after month.
Enterprise-level Email & SMS infrastructure built to support scale, lifecycle marketing and recurring revenue.
Inside a real account · The DRM Lab
Real figures pulled straight from the client's Klaviyo account — before and after a full retention rebuild. Nothing rounded up, nothing invented.
Deliverability held strong across 1.6M+ sends — 44.1% average open rate, 0.248% bounce rate.
Figures taken directly from The DRM Lab's Klaviyo account and presented unaltered. Results vary by brand, product and margin — these are real outcomes, not guarantees.
ROI calculator
A quick estimate from your own numbers — the realistic upside of a properly built Klaviyo channel. Not a guarantee, just the maths.
Estimates for illustration only. Actual results vary by brand, product, margin and list — this isn't a guarantee.
The problem
You're already paying for the traffic. Email & SMS should help you make more from it — but three things usually get in the way.
Acquiring customers keeps getting more expensive. If you're not maximising revenue from the ones you already have, scaling profitably becomes a grind.
A list without a strategy is wasted potential. Without proper automation, segmentation and optimised campaigns, engagement stays low and sales slip through the cracks.
Your team is busy running the business, and email keeps getting pushed aside. Writing, designing, testing and optimising takes time you don't have — so revenue leaks.
What we do
One person, accountable for the whole system — not a menu of hand-offs.
Strategy, planning, copywriting, design direction, build, QA, scheduling, reporting and ongoing optimisation.
Welcome, cart, checkout, browse and site abandonment, post-purchase, winback, replenishment, sunset, review requests and full lifecycle flows.
SMS campaigns and automations, welcome journeys, abandoned cart, checkout recovery and promotional sends that actually convert.
Strategy, account management, testing, reporting, revenue optimisation and segmentation — the account run properly, week in, week out.
List hygiene, domain reputation, authentication, suppression, sending strategy and inbox placement so your emails actually get seen.
Popups, signup forms, offer strategy and A/B testing to grow a subscriber base that keeps paying you back.
The process
Review the Klaviyo account, flows, campaigns, deliverability, segmentation, list growth and every revenue opportunity being missed.
Create and optimise the automations, campaign framework, SMS journeys, segments and forms — the foundation everything runs on.
Write, build, schedule and manage campaigns while making sure every part of the system works together.
Continuously improve messaging, timing, segmentation, offers, flows and revenue performance. Then do it again.
The engagement
One founder, fully accountable for the whole retention channel — no juniors, no hand-offs.
Book a Strategy Call
Stephen · Founder
About Stephen
I'm the founder of Inovativ and an Irish Email & SMS specialist with more than 6 years of experience helping ecommerce brands grow through Klaviyo.
When you work with Inovativ, you work directly with me. I write the emails, build the flows, manage the account, review the numbers and look for new opportunities every week.
There's no account manager, junior marketer or mystery team member appearing after you sign. Just direct access to the person responsible for the work.
I keep Inovativ intentionally boutique because I'd rather work closely with a small number of brands than build a large agency where clients become account numbers.
No corporate waffle. No disappearing acts. We'll get it sorted.
Why Inovativ
Both models can work. Here's honestly how they differ — so you can pick what suits your brand.
We'll agree a realistic 90-day Email & SMS revenue target together before we begin. If Inovativ doesn't hit it, you get your money back. No corporate waffle — just skin in the game.
*Subject to qualification. The guarantee applies to brands that:
Industries
FAQ
Established ecommerce brands using Klaviyo — typically 6, 7 and 8-figure stores that want Email & SMS to become a serious, profitable revenue channel rather than an afterthought.
Yes. Klaviyo is where the best ecommerce retention work happens, and going deep on one platform means you get a genuine specialist rather than a generalist spreading themselves thin.
I do. Strategy, copywriting, design direction, build, QA and scheduling — it's all handled personally. You're not briefing a junior and hoping for the best.
Always. There are no account managers or hand-offs. You talk to the person actually doing the work — that's the whole point of keeping Inovativ boutique.
Yes — the full system. Campaigns keep your list engaged and drive spikes; flows quietly recover and grow revenue in the background. They work best when one person runs both together.
Absolutely. List hygiene, domain reputation, authentication, suppression and sending strategy all get attention — because the best email in the world does nothing from the spam folder.
It depends on current capacity, since the roster is intentionally small. The best first step is a strategy call — we'll map out timing and what to prioritise first.
Yes — we agree a realistic 90-day revenue target before starting, and if we don't hit it you get your money back (subject to qualification). No honest marketer can promise an exact number, but I'll put skin in the game. The results shown here are real client outcomes, not guarantees.
Full-service engagements typically start from $2,500 per month, depending on scope, account size and campaign volume. We'll agree the right fit for your brand on the call.
Book a free strategy call with Stephen. You'll get a straight audit of what's working, what's being missed, and where the biggest Email & SMS opportunities are — no obligation.
Book a Strategy CallNo hard sell. Just a straight conversation and a look at the numbers.
inovativ